We do not live in the age of spirituality, we live in the age of spiritual need.
All that your looks can be, all that you can become, all that you can achieve leads fast into an anxious spiral of constant self-improvement. Spirituality enters all too easily in this game of the optimization of the self, just one more tool to relieve the suffering and keep afloat.
And there are many who profess themselves guides of this kind of spirituality, playing the self-maximization game for their own ends. But the spirit is a dangerous thing to play around with. In the alteration of the spirit lies the seed of freedom, and its distortion holds the seed of madness.